What is Copywriting
Today, I want to talk about COPYWRITING. You may have heard about copywriting, or may be not... But believe me, copywriting is one of the most important skills in digital marketing. You can make everything work, but if you can't make your copy work, everything will fail. Before I tell you what copywriting really is... Let's understand how these words "copy" and "copywriting" came into existence Long back, there was no such thing as mass advertising or marketing I am talking like 200-300 years back The first form of mass marketing came in the form of print Printing presses were invented (by Gutenberg) and people started publishing content on newspapers and magazines For the first time content could reach a lot of people - through replication For approximately 4,500 years before Gutenberg invented the printing press, books were made by hand They were written on surfaces of clay, papyrus, wax, and parchment There was no "copy...