What is Copywriting

Today, I want to talk about COPYWRITING.

You may have heard about copywriting, or may be not...

But believe me, copywriting is one of the most important skills in digital marketing.

You can make everything work, but if you can't make your copy work, everything will fail.

Before I tell you what copywriting really is...

Let's understand how these words "copy" and "copywriting" came into existence

Long back, there was no such thing as mass advertising or marketing

I am talking like 200-300 years back

The first form of mass marketing came in the form of print

Printing presses were invented (by Gutenberg) and people started publishing content on newspapers and magazines

For the first time content could reach a lot of people - through replication

For approximately 4,500 years before Gutenberg invented the printing press, books were made by hand

They were written on surfaces of clay, papyrus, wax, and parchment

There was no "copy"

That's why no one bothered about copy-writing!

Then came the printing press (before TV and Radio came along)

Which helped people make copies of the content

That's why it came to be called as "Copy-writing"

So before the invention of the printing press, the only kind of sales were done through 1:1 sales by Sales men

People used to sell door to door

Or people used to have their merchandise in a market square and they sold their stuff

There was no concept of an "ad" to begin with

Only sales, directly done by sales-men

So when the printing press was invented and newspapers started getting distributed, the concept of an ad copy was born

And it is called an ad copy because the ad can be copied into each replica of the same newspaper that reaches 1000s of people

People who wrote content for these ads became COPY-writers...

They were Ad Copywriters, but they became known as copywriters...

And the art of writing ad copies became to be known as "copywriting"

Many people think that people who are good with the English language can write good copies.

No!

Language skills have nothing to do with copywriting

Someone might not be good with writing English and they can still be a good copywriter

Copywriting is the art of seamless communication with the target reader

If its help full tell me on comments section

Thanks  for reading